Custom Neon Signs: Why you need one

Why You Need Custom Neon Signs

Custom neon signs are an attractive solution for any business that is trying to round out their advertising strategy. A standard neon sign, like perhaps one that says “open” or “closed” is useful, but a custom neon sign that was created for a specific business will almost certainly draw more attention, and ultimately, bring more business.

Custom Neon Sign Advantages

• Relatively Low Cost . A neon sign is not terribly expensive, with standards signs around $90, and custom windows signs ranging from $250 or so up to $1000.  Unlike other methods of advertising, neon signs are a one-time cost that provide benefits for the life of the sign.  A typical neon sign lasts for 7-12 years.  Compare that to the monthly cost of a newspaper ad for example!
• Almost unlimited colors. Perhaps you were considering a custom LED sign instead of neon?  Here’s a secret the LED guys don’t want you to know:  With LED, only a select few colors are bright.  Other the red, green, and blue, most LED colors are extremely dim.   With neon, you have an almost unlimited palette to choose from, including colors that just don’t work well with LED, like purple.
• Attractive. There is no other sign medium that captures the nostalgic and classy look of neon.  Sure, you can buy a cheap lightbox, banner, or LED sign and save a few bucks…but it’s your image.  Do you want your business to evoke an image that says “We’re Serious”, or one that says “We’re short on cash?”.

You are in control!

With custom neon signs, you are in control of design considerations.  Here are some of the decisions you can make with a custom neon sign:

• Size: Want a small sign to fit in a tight space?  No problem.  Even a small, 10″ high X 24″ wide neon sign can make an impact.  How about a large sign?  Even a pretty large sign, around 20″ high and 37″ wide can be ordered online.  And, if you have the sign created by a local sign shop, the sky is the limit…go as large as you want.
• Logos: Most neon shops will work with you to create a version of your logo or graphic in neon.  Simple logos work best, but a good neon artist can work with you to transform almost any logo or design into a striking piece of neon art.  With the right mockup,  the glass blowers, can shape the neon glass tubes into almost any design.
• Colors: Every custom shop will show you a broad selection of colors for your sign.  And, you aren’t limited to just one color…feel free to mix up colors in the same sign.  Don’t be afraid to ask questions, the shop is there to help you and can offer advice on which colors are the brightest, and potentially, which colors to avoid.  Yellow, for example, is difficult to produce in neon, and many shops use a painted or colored tube to get a yellow tone.  This works, but may result in a dimmer overall shade.
• Fonts:  A talented glass-blower can reproduce almost any font that has a consistent width.   From plain block letters up to a complex script font, you’ll have lost of choices.   And, you can use more than one font in a single sign.   Perhaps something like “Freddy’s BAR”, with “Freddy” in a rich script, and “BAR” in a big, bold, block letter font.

In summary, custom neon signs will afford you the opportunity to buy an advertisement that pays you back every month, without the monthly cost of a radio, television, or newspaper ad.   The custom nature of the product means that you are in control of the design and message.   If the sign draws just one new customer every month, how long would it take to pay for itself in your business?